Written by Gerald Wilhite
It used to be so easy! We designed for a few screen sizes and a handful of browsers.
Then, mobile devices invaded—smartphones, tablets, phablets—all of different shapes and sizes and using different operating systems. Desktop screens from 27 inches down to 7-inch tablets, 5-inch phablets, and 3-inch phones, with all kinds of configurations, brought complexity to design, and that complexity increases every day...
Tablets outsold PCs and laptops in 2013, and, by 2015, mobile Internet usage is projected to overtake desktop Internet usage entirely.
With the additional complications, however, comes good news. At the beginning of 2013, tablet users showed a higher conversion rate than desktop shoppers.*
The good news continues. 75% of mobile users shop on their devices, but when they shop, they expect speed. 74% of shoppers will leave your site within five seconds if it does not render. So, while we talked about the importance of optimizing our sites over the years, now we must resize graphics to display both quickly and correctly over mobile networks...
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